KS: Evaluation - Question 4 - Audience research

• In order to collect research on the sucess and popularity of our film opening we aim to sufficiently research audience opinions and interpretations of 'The Dolls House'. We will be presenting our work to a group of 15-18 year olds on Tuesday, which we believe is the key sector of the films target audeince, and will be filming their reactions and opinions of the opening. We will use both questionnaires to gather statistical data to present on a graphs asking a range of questions such as 'Please describe your interpretation of the narrative' to ' Out of ten what would you give our opening for its selection of locations/props/costume that are appropriate for our genre?'. We will use simple questions such as 'What genre do you think our film opening is' and more specific ones, in which we will film people asking to provide a more detailed account and interpretation.

• We aim to gather a large group of mixed race, age and sex people as we feel our film has the potential to attract a large audience demographic; particularly popular amongst people aged 15-30 who enjoy psychiatric thrillers/horrors, films which challenge the mind of the viewer and may also challenge traditional ideologies.

• A key question we will ask the audience, is how and judging how well does the films characters appear to the audience, whether they are able work out why they are behaving unnaturally, and what they believe are the main features of the opening.

• After testing our rough cut to our peer relations, results were positive they said both technically and visually the film opening was good, but needed further work into the presentation of the characters state of mind and the order of the footage so the narrative was clear. So it is vital we re address this issue in our audience research now further editing has been made.

• We will post the findings of the audience research in both a concluding form, with bullet points, graphs and charts, also copies of the questionnaire we will give out; but also as a short video of peoples responses to particular aspects of the film and how well they understood and enjoyed it, with clips from the opening, clips from the audience research, and voice overs from the creators of the film Kitty and Lilli.