Sunday 8 May 2011

LH: Evaluation Question 3

When we thought about making the film, we knew it would be a small budget in an independent company. The artistic look of our opening meant that if we continued with that style for the whole feature, it could be considered as an art house film. The unusual narrative, character journey and mise-en-scene in the film would mean that potentially the best place to exhibit our film would be in a curzon cinema. Considering this I think a company like 'Optimum Releasing' or 'Working Title Films' would be suitable to distribute our film. These are distribution companies that have taken on a variety of different films; ranging from big money makers to small art house films. We could even showcase our feature at film festivals such as 'Sundance' in America.









Saying this, the majority of our feature would demonstrate mainstream themes. Our piece mainly attracts a teenage audience, the majority of which would be female. This is because the main character can be more related to them. However, we have stock characters that would appeal to other audiences. Our film would provide a lot of the conventions of a traditional psychological thriller; it involves murder, inner turmoil, unstable characters and iconography. Although the family featured in our piece would be predominantly middle-class, we feel that a selection of cultural backgrounds would enjoy our film.

As this is the case I think a platform release would be suitable for our film. I think this because it may not be marketable worldwide, so choosing locations where similar films have known to be acceptable would be the easiest and safest option. Another idea though would be to have a blanket release. We would create a buzz about the film using twitter and facebook to connect to a wide audience. We would use posters and teasers to showcase our idea and create a buzz factor. Is this was our strategy we could potentially get backing from a conglomerate like Warner Bros. or like 'Silent Hill'(Christophe Gans, 2006) use Columbia TriStar. For companies like this, our film would be exhibited in cineplexs like 'Odeon'.

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