KS: Audience Research

I think the best form of audience research is to create questionnaires which we will give out to various people in order to get sufficient feedback on our film treatment, the popularity of our chosen style and psychological thriller genre. When we make our opening for a thriller we will need to consider what rating it will be, this will determine who will be our target audience, but firstly I think a questionnaire is a quick and easy way to get our research across to an audience for further analysis. For example we may ask 'please mark 1 to 10, 1 being the highest on the originality of the film concept' also' please tick yes or no if you would be interested in viewing the film'. We must also ask for the persons age and gender to determine who is and is not interested in our product.


Our film will  be certificated a '15', aimed towards both males and females who enjoy startling and creepy story lines. A '15' is a suitable certificate because it does contain some scenes of a disturbing nature and strong violence, including mass killing, rape and paranoia.